Living positively 128 years on
The first decade of the new millennium brought with it an increase in
In 2009, the company launched Live Positively – a public commitment to making a positive difference in the world by redesigning the way we work and live so that sustainability is part of everything we do. Live Positively includes goals for providing and tailoring beverages for every lifestyle, supporting active, healthy-living programmes, building sustainable communities, reducing and recycling our packaging, cutting our carbon emissions, establishing a sustainable water operation and creating a safe, inclusive work environment for all.
The company has continued to build on existing relationships with global sports events such as the FIFA World Cup™ and played a major role in making the London 2012 Olympics the most sustainable Games in history. Meanwhile, we continued to nurture our affiliation with the Special Olympics, which began in 1968.
Coca-Cola has remained dedicated to offering quality drinks for every lifestyle and occasion, marketing those beverages responsibly and providing information that consumers can trust. As of 2008,
From the early beginnings when just nine drinks a day were served,
We want to keep providing magic every time someone drinks one of our 400+ brands, and we aim to do it all in a sustainable way that benefits consumers and the communities we operate in.