Join hundreds of Coca-Cola Ireland, Centra employees and celebrities, such as Kian Egan, as they take to Ireland’s beaches for the Clean Coasts Big Beach Clean.

Coca-Cola and Centra will help the Clean Coasts programme rally local communities to play their part in this year’s Big Beach Clean.

Record-breaking June

The initiative follows a record-breaking Coca-Cola Clean Coasts Week in June, which saw more than 23 tonnes of litter collected from Ireland’s beaches.

Coca-Cola will undertake its most ambitious volunteering initiative to date, with hundreds of employees across the country in taking part in the Big Beach Clean, on Friday 14 September 2018.

“Volunteers always have and will always play the most important role in protecting our coastline”  ― Kian Egan

Backed by International Ocean Conservancy

The Big Beach Clean initiative is organised and run by An Taisce’s Clean Coast programme and Keep Northern Ireland Beautiful both north and south of the border. Now in its eighth year in Ireland, it has the backing of the International Ocean Conservancy, making it a part of the world’s largest coastal clean-up event and marine litter survey.

Coastal champions

Around 300 Coca-Cola Ireland staff will get involved in the Big Beach Clean with the aim of trying to rid our beaches of litter.

There are also three flagship events planned for Enniscrone, Co. Sligo, Banna Beach, Co Kerry, and Portavogie, Co. Down. These will be led by Big Beach Clean coastal champions musician Kian Egan, comedian Colin Murphy and social influencer Anouska.

‘Thrilled to be involved’

Speaking ahead of the Big Beach Clean, musician, TV presenter and avid surfer Kian Egan says he can’t wait to get stuck in. “Together with Coca-Cola Ireland, An Taisce and Keep Northern Ireland Beautiful, I’m thrilled to be continuing the work of the Clean Coasts programme,” he said.

“We’ll be highlighting the importance of communities coming together to protect our beautiful island’s coastlines.

“Volunteers always have and will always play the most important role in protecting our coastline and I’m very proud to lead the charge on Friday 14 September 2018 as hundreds of Coca-Cola employees take to beaches to inspire us all to think about how we can protect and celebrate our beautiful Irish coastline.”

A World Without Waste

Petre Sandru, County Manager Coca-Cola Ireland, says that The Coca-Cola Company believes in a world without waste. “Through our involvement in the Big Beach Clean this year, we want to mobilise the power of our employees by leading the charge in cleaning up our beaches, and inspiring others to do the same.”

Partnering with Centra

Coca-Cola have partnered with Centra stores based in the heart of coastal communities to encourage their shoppers to take part in the Big Beach Clean. There will be 65 Centra stores across the Republic of Ireland promoting the Big Beach Clean in 2018, giving those who register the option of picking up their beach clean kit from their local store.

Martin Kelleher, Managing Director Centra says that Centra is at the heart of coastal communities across Ireland. “Centra retailers are passionate about building vibrant and sustainable communities. We are delighted to promote such as wonderful initiative which contributes to preserving and protecting our coastline.”

Get involved!

The Big Beach Clean will mark the end of a beautiful summer in which Ireland’s beaches were enjoyed by so many. The mass-volunteering effort by Coca-Cola and Centra aims to inspire and encourage other groups across the country to follow suit and register for their own clean ups over the weekend. So get involved!

Information on key events for the Republic of Ireland can be found at www.cleancoasts.org

Information on key events for Northern Ireland can be found at www.liveherelovehere.org