We’re ready to help tackle the global problem of obesity, and we’ve made a number of commitments to get there.
First, we’re getting people to understand the idea of energy balance, which means balancing the calories you take in with the calories you burn off. We already provide nutritional information on all our drinks, such as Reference Intakes, ingredients and portion sizes, to help you make informed choices about what you buy.
Now, here’s the important part. We’ve made three pledges to go one step further:
1. Calorie Reduction
We’re working to reduce the average calories per litre in our range of sparkling soft drinks by 5 per cent within the next three years.
Have you heard about stevia, our new zero-calorie sweetener?
2. Advertising investment
We’ll increase our investment in the marketing of our no-calorie and zero-sugar colas by 25 per cent.
Find out more about our new 'one brand' strategy to help us achieve this.
3. Physical wellbeing
We’re investing €1 million to help support active lifestyles across the island of Ireland over the next 18 months.