We’re thrilled to kick off a new, 3.5-year partnership with the Premier League. It’s a team up that’ll let us bring football fans closer to the action than ever before – because that’s what the beautiful game is all about...

We’ve got big news. Today marks the start of our incredible new partnership with the Premier League – one that’ll help us bring you, football’s loyal fans, new experiences, access to the biggest games, and a host of benefits that only The Coca-Cola Company can offer.

And, to mark the start of the sporting world’s biggest new partnership, we’re premiering a new TV ad that puts the players, the pundits and the people all under the same spotlight – including more than 250 fans from 20 Premier League clubs.

It’s called ‘Where Everyone Plays’, and you can be among the first to check it out below:

Some of football’s most famous fans – like Kayla, Crystal Palace’s intrepid eagle, and Everton’s weather-defying ‘Speedo Mick’  (who braves the cold on a weekly basis to watch his beloved team in just a pair of swimming trunks for charity) – made it into the ad, joining scores of weekend regulars to celebrate the huge role people like you, the sport’s most ardent supporters, play. It’s all set to Yazoo’s Only You, and shows exactly why the Premier League is the most exciting and diverse league in the world.

And they even rub shoulders with England star Jesse Lingard and commentator Jermaine Jenas, who put in a couple of surprising appearances.

“The fans really are what make the Premier League,” says Jesse of his starring role. “I wouldn’t be able to do what I do each week without them and so it’s great to be working with Coca-Cola to give more people the opportunity to get involved.”

It’s all about the fans
It’s all about the fans that make the Premier League what it is.

“Coca-Cola has always been a passionate supporter of football and sport,” says Paul Grace, Marketing Director at Coca-Cola Great Britain and Ireland, “so we’re excited to be able to bring fans closer to the action through our partnership with the Premier League.

“We want to use this opportunity to celebrate the people who make the Premier League the best in the world, as well as raising awareness of our wide range of drinks.”

Prizes, a trophy tour, and more…

If our new ad has helped instil some of that special Premier League magic, we’ve got great news: this is just the beginning.

That’s because, in March, the Official Coca-Cola GB Trophy Tour will bring you closer than ever to top-flight Football’s biggest prize.

Our tour bus will be making its way to a bunch of cities around the UK, letting you get up close and personal with the trophy, as well as play FIFA, catch live entertainment, meet some Premier League legends, and even win some incredible Premier League prizes – like match tickets, exclusive fan experiences, and merchandise.

We’re celebrating the loyal fans
We’re celebrating the loyal fans.

On top of that, our new on-pack promotion – ‘Be the 12th’ player – will also give footy fans the chance to win some unbelievable experiences, exclusive tickets, and a whole swathe of merchandise from your favourite club.

And, of course, our drinks will be there to help keep clubs’ loyal fans refreshed throughout the season. As part of our commitment to offering zero-sugar options for all our drinks, Coca-Cola zero sugar takes centre stage in our new ad, but stay tuned through the rest of 2019 to see how our huge range of drinks will bring fans closer than ever to the magic of the beautiful game.

Keep up with the action

So, where’s the best place to keep up to date on all the latest from our pioneering Premier League partnership? Right here on Coca-Cola Journey, naturally!

You can head over to coca-cola.ie/premierleague for all the latest as the season progresses.