Earlier this month we launched our 12th annual Designated Driver campaign with our bottler
Designated Driver is a long-standing Irish Christmas tradition that safeguards many others, offerring those who volunteer to do the driving over the festive period two free drinks from the
Download your voucher here: DesignatedDriver.ie
For the first time with our Designated Driver campaign, we've hit the road to capture the country’s favourite festive traditions with rugby star Tommy Bowe and comedian Andrew Stanley. They are calling for people the length and breadth of the country to share their favourite Christmas traditions with #DesignatedDriver for a chance to win a visit from
Speaking of the campaign, Tommy Bowe said: “We all take the turn to be the designated driver at some stage over Christmas so friends and family get around safely to enjoy their festive traditions. It’s an important role and I’m delighted to support this campaign by
“I’ve had lots of fun celebrating some typical Christmas traditions over the last few weeks, from Christmas jumper shopping to the classic Christmas swim. I hope it serves to remind everyone to cherish their own traditions, while keeping safe on the roads this December.”
Over the past twelve years, together with our bottler
“I’m delighted to endorse the
"The campaign serves to remind the nation that it is important to take precautions getting to and from festivities, whether by appointing a designated driver or making other arrangements. I would like to thank
Matthieu Seguin, General Manager,
“We are delighted to offer two free drinks from the
“Christmas is a time of celebration and
In the Republic of Ireland, the Designated Driver campaign is supported by An Garda Síochána, the Road Safety Authority and Drinkaware. It is also backed by the Licensed Vintners Association, the Vintners Federation of Ireland, the Restaurants Association of Ireland, and the Irish Hotels Federation. In Northern Ireland, the campaign is supported by the PSNI, Hospitality Ulster and the NI Hotel Federation.
Find a full list of participating licensed trade venues across the country on our dedicated website at: http://www.DesignatedDriver.ie
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