The best ideas are paired with – or, in this case, hatched in pursuit of –
For best friends Joey Davis and Jordan Pratt, sharing a Coke led to an idea they assumed was a longshot: tweet at
“It started out as somewhat of a joke,” Pratt said.
But from January to May 2016, the Nashville-based duo stuck to the plan, tweeting every day. Until, that is, they forgot to keep going.
“It felt overwhelming to start over after five months of tweets,” Pratt said.
So “Mission Tweet for Free
“We didn’t think a multibillion-dollar company would reply to a couple of punks,” Davis said with a laugh.
“We didn’t expect anything—maybe a high-five,” Pratt added.
But in March, a tweet from
“We were like, ‘Let’s make this happen,’” Pratt said.
A whole year’s worth of tweets might sound ambitious, but the project gave them a chance to get creative, an outlet the marketing and sales gurus couldn’t turn down. They’d craft tweets about
The two tweeted about how
“When I was dumped, I said I think Coke is my only solace—she left me, but Coke didn’t,” Joey joked.
So how did
In May 2016, the company created the Social Center, which allows brands to listen to and engage with fans in innovative ways on social media. When the team saw the duo’s posts, they tweeted a little encouragement their way and sent them
"We were definitely rooting for them,” said Kate Kundrat, social marketing manager,
Thanks to their 365 tweets – every day of 2017 – Pratt and Davis will receive, just as they'd hoped, a year’s supply of
While Davis and Pratt love the taste of the beverage, its nostalgia makes
And with a year’s supply, he and Davis can not only share a Coke, but also memories of their year of tweets.
“Once we hit January 2, 2018, it felt weird not tweeting. We missed it,” Pratt said. “At the end of the day, it’s a brand we love.”
- Innovation in Japan: the exception becomes the rule
- Disrupting the daily grind – Sprite mural refreshes Dubliners’ week
- Fiendish Fanta: Celebrate Halloween with Fanta's major campaign
Happy Fathers’ Day! Meet some of the wonderful dads who work at
Coca-ColaGreat Britain and Ireland
- Share a Coke with... Nicolas Coster: ‘I was a shoulda-coulda-woulda’