There’s nothing like a stadium full of supporters and a national team of record-breaking athletes to inspire a generation to get involved in sport. It’s just one of the reasons why The Coca-Cola Company has been the longest continuous supporter of the Olympic Games movement. Here are some of our highlights:

Amsterdam 1928: the beginning

We had our first slice of Olympic Games action at Amsterdam 1928 when a freight ship arrived in the Dutch capital delivering the US Olympic Team and 1,000 cases of Coca-Cola. Bottles were sold at kiosks around the Olympic Stadium and rowing course.

London 1948: post-war revival

Following a 12-year break due to World War II, the Olympic Games returned in 1948, and London was the host city. A post-war city made it difficult to bottle and transport our drinks so we shipped in equipment from Glasgow and Belfast to quench the thirst of athletes and spectators.


Melbourne 1956: be our guest

We ran newspaper ads giving people the chance to win a trip to the first Olympic Games in the Southern Hemisphere. We also kept crowds cool in the Australian heat by handing out more than 100,000 branded visors and selling ice-cold Coca-Cola from more than 400 different vendors.

Tokyo 1964: not lost in translation

We helped tourists find their way and produced street signs, guide maps, sightseeing information and an indispensable Japanese-English phrase book. They were so popular that the idea was used at other Games.

Updated_Olympic_Games_History_History_Section_20150127_MH IMAGE-6.jpg

Los Angeles 1984: spreading the Games’ spirit

We set up a series of programmes to get underprivileged young people around the US into the spirit of the Games. These included the national Coca-Cola Olympic Youth Soccer Competition, a Coca-Cola Olympic Games educational programme and Coca-Cola Olympic Youth Jamborees.

Calgary 1988: world chorus

We created the Coca-Cola World Chorus, made up of 43 young people from 23 countries recruited through competitions held by local bottlers. The group performed the Games’ signature song ‘Can You Feel It?’ at the Olympic Games opening and closing ceremonies.

This year we also introduced the first Coca-Cola Official Olympic Games Pin Trading Centre. We had more than 17,000 visitors each day, transforming pin trading into the number one spectator sport of the Olympic Games.


Barcelona 1992: shining a light

We were involved in the Olympic Torch Relay for the first time. The International Olympic Torchbearers Programme, sponsored by us, gave 150 people from more than 50 countries the chance to get their hands on the Olympic flame.

Atlanta 1996: welcome to our city!

When the 100th Olympic Games came to our home city of Atlanta, we went all out to impress! The 12-acre Coca-Cola Olympic City theme park had nearly 20 attractions and special events, including an amphitheatre for live entertainment. We were also the exclusive presenter of that year’s Olympic Torch Relay.


Beijing 2008: commemorative cans

During the build-up to the Games, we introduced the single-largest commemorative packaging series in our history. How do you like our can’s design?

London 2012: future flames

We gave more than 1,300 exceptional young people, our Future Flames, the chance to pass the baton for the Olympic Torch Relay. Music producer Mark Ronson also lent a hand to help bring teens closer to the Games with our interactive Move to the Beat™ campaign.

Thanks to our Sustainable Games commitments, we helped make London 2012 one of the greenest Games.

Rio 2016: #ThatsGold campaign

Coke’s global marketing for the Rio 2016 Olympic Games will celebrate the “gold” moments fans around the world – not just medal-winning athletes – share each day.

In 2005, we announced with the International Olympic Committee that we’d continue our Olympic Games partnership for another 12 years. This means we’re extending our role as Worldwide Partner of the Olympic Games through to 2020. By then, our global support will have been going for 92 years, which means even more fun facts and trivia!