Everyone knows ‘Holidays are coming’ – Coca-Cola’s Christmas Truck and Santa Claus are Christmas icons – but Coca-Cola and Cupid go way back, too…
Did you know Valentine’s Day print ads in the
With today’s love fest marking 130 years since that initial holiday tie-in, we thought there’d be no better time to look back through the history books than Valentine’s Day 2019.
Here’s what the history books hold…
“The best advertising always reflects what’s happening in the world at that time,” says
With a ‘Sweetheart Special’ pack, the promotion invited consumers to ‘Buy Someone you love a Coke’, positioning Coke as ‘the real thing.’
More recently, a 23-year-old director from New Zealand created a 2012 commercial titled ‘Love is in the Air’, using bouquets of red balloons to bring cans of Coca-Cola drifting down from the sky for unsuspecting couples to share.
In the same year, Coca-Cola Turkey launched an online film called ‘Love Machine’ – echoing a print ad of ours from 1970 (pictured below).
This mini-movie featured a vending machine in a busy Istanbul shopping mall – customised with a hidden camera, the machine dispensed free Coca-Cola to couples who showed their love with a hug or kiss.
But it’s not just on February 14th that Coke shares the love. Jamal Booker, Coca-Cola’s manager of Heritage Communications, explains:
“A lot of our advertising through the years, even our non-Valentine’s Day spots, features couples enjoying time with each other and our products.”
You can see more of our historic Valentine’s Day ads here.
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